You may find new metrics that are more credible and useful than the originals when you repackage existing research and data.
Instance: How money that is much marketers make?
Yes, it is concern that most marketers find interesting. No, the topic does not really align with your content objective statement (“…practical advice about content advertising, web site design and analytics…”) But we knew it might be a winner and we knew it will be simple to produce.
I don’t have salary that is much compensation data myself, but i understand finding it. Glassdoor and Payscale.com have actually huge datasets. Therefore we simply joined each advertising job name into the web sites, determined the medians and published, with appropriate citations associated with data sourced elements of program.
The original piece had been a hit. However the most useful outcomes were yet in the future. Whenever we updated the study 1 . 5 years later on, with all the 2017 Marketing Salaries Survey, we had been in a position to show exactly how marketers’ settlement had changed. Continue reading »